The PPC (Pay-per-click) is one of the key Internet Marketing mediums today. You must have heard this term often in the context of web marketing. It’s one of the key marketing tools now-a-days that most of the business entities use to draw more and more visitors or prospective customer to their respective websites. But, do you know what it is and how it functions? Let’s find out.
What is PPC Advertising or PPC Marketing?
When you enter a keyword in Google or any other search engine, a few sponsored ads display on top the search engine results marked with yellow (these days green) color. Those are PPC ads only. These ads are called PPC (pay-per-click) advertisement, as you pay to search engine for every single click on such ads, which sends a visitor to your website. However, this amount is nominal if you are getting a huge number of prospective customers diverted to your business website.
Why PPC is a popular advertising mean?
The PPC has become increasingly popular on the internet word these days. Its success lies in its ability to provide instant results for a business organization. Through PPC, you get on top of Search Engine Result Page (SERP) without doing much of efforts in terms of extensive Search Engine Optimization campaigning to get organic search engine ranking. Top search engine ranking gained via PPC helps drive valuable customers to your business website, which in turn helps your sales and profit grow significantly.
PPC works on All Win Concept
The PPC advertising in fact offers an ‘All Win’ condition, i.e. it offers something to everyone, and hence, in the end, each one associated with the PPC campaign one way or another is in profit. For instance, when you as a company pay for Google AdWords (Google’s PPC advertising System), it’s a direct profit to it.
Google has a mechanism in place through which it ensures that Google ads are entirely relevant to the keywords entered by a user. Hence, the users are also getting a benefit, as they get the desired results right on top of the search index, instead of going through all the relevant search results displayed by Google.
Now, coming to the business organization paying for PPC, it’s probably the one that gets most of the benefit from the whole PPC advertising campaign. Every visitor turned customer through PPC (pay-per-click) advertisement is a huge bonus for a business entity.
Google AdWords- the most Popular PPC Marketing Medium
Google is the largest search engine with over 75 percent search share across the globe; have undoubtedly the most popular PPC Marketing System called Google AdWords. As a business entity or a PPC advertiser through Google AdWords, bid on certain keywords.
Now, whenever, a Google user, enters a search, Google picks the winners in AdWords to display on top of search results (space on top, allocated to sponsored ads). The bidders in Google Adwords are selected by the Google based on the relevance of their site or content to the entered keyword, the quality of their landing page, and the bidding amount, etc. factors. Hence, PPC marketing via Google AdWords is a low cost advertising medium to enhance your return on investment significantly. In case, you are interested in PPC Advertising as a business organization, you must get in touch with the professional PPCK Marketing Service. A Digital Marketing Service helps you in relevant keyword research, marking of the negative keywords, enhancing the landing page, and providing you the best CTR (Click through Rate), etc.
Looking to start a PPC Marketing Campaign?
If you are looking to commence a successful PPC marketing campaign, Global Height can be your key Digital Marketing partner. It’s the trusted and prominent Digital Marketing, PPC, and SEO Company in India that helps businesses establish a dynamic web presence and draw significant user traffic to their respective websites.
So, if you are looking for a PPC (pay-per-click) advertising campaign through Google AdWords or other search engines, i.e. Bing, Yahoo, MSN, Ask, etc. you can get in touch with the certified and most experienced PPC marketing experts at Global Height Digital Marketing Service to begin the process at the earliest.